VACANCY: Marketing & Communications Manager

VACANCY: Marketing & Communications Manager

So, you are really good at marketing and want a BIG job in football where your imagination is the only* limit? Read on...

Lewes FC
5 minute read
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Marketing & Communications Manager - Full time

Hours & Availability: 40 hours/week including some home matchdays

Location: The Dripping Pan (but with flexibility to work from home)

Remuneration: £25,000

Reports to: CEO

Reports: 1 x team member, freelancers and volunteers

Limits: None (OK, except budget of course)

DEADLINE FOR APPLICATIONS: 3rd AUGUST
But we might fill it sooner than that for the right candidate.

To apply, please send a CV and a cover letter to  jobs@lewesfc.com (with the subject line: Marketing & Communications Manager: Your Name). In your cover letter please outline why you would like the role and answer the question "How would you develop a marketing and communications campaign to increase matchday attendance from people living in Brighton?".

Lewes Football Club is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to ensuring that all candidates for employment and voluntary roles at the Club are treated fairly, and that selection is based solely on the individual merits of candidates and on selection criteria relevant to the post.


Who we’re looking for

• You are highly motivated, creative and fully aligned with Lewes FC’s values.

• You are willing to roll up your sleeves, and excited to be a big part of the next phase of growth the club is entering into.

• You are able to get the most out of teammates and volunteers and can work collaboratively to reach goals and targets.

• You work well under pressure and can multi-task and deal with competing priorities in a calm, professional manner.

• You back the stances the club has taken on issues such as equality and anti-gambling and understand the positive impact that football can have on culture and society.

• You are confident with understanding data and communicating evidence to make the case for certain decisions and activations.

• You are not afraid of how big this role looks but excited by the challenge and opportunities this brand-new role provides.

What does success look like?

• You raise average attendances to 1000.  

• You help bring on board a further 2000 owners to become the most owned club in the country.

• You shape our club communications so that it is cohesive, coherent and professional but retains the club’s brave, ambitious, quirky voice, increasing the club’s visibility and engagement.

Background

Lewes FC is a unique, 100% community-owned club with a big personality. Lewes FC remain the only club in the world to split our playing budget and resources equally between our men’s and women’s sides and we take a strong stance against gambling adverts in football. We have over 1700 fan-owners living in 36 countries around the world. Our owners are a diverse bunch who like quality winning football and the drive for equality, transparency and integrity in the beautiful game.

We’re about to embark on another exciting chapter in our history with new management on our men’s side - determined to fly the mighty Rooks to the next level - and our Championship women’s side vying with the likes of Liverpool and Crystal Palace.

We are seeking a Marketing and Communications Manager to drive attendances and increase the number of fan-owners as well as manage and professionalise our communications, such as promoting games, announcing transfers, sharing behind the scenes footage, growing our fanbase, share our unique story and ethos, run campaigns and providing inspirational football-for-good content for audiences around the world.

Role and Responsibilities

Maintain and manage club voice and brand.

• Work with staff, Directors, coaches, players and volunteers to ensure all club communication is coherent, consistent, and professional and in line with club voice, principles and values.

Lead the development and implementation of a whole club Marketing & Communications strategy to increase matchday attendance, bring on board new club owners and promote club goals and ethos.

• Segment and understand our club’s fanbase and ownership base, collect and analyse club data and evidence and use to develop and inform a whole-club Marketing and Communications Strategy.

• Stay on top of relevant research and trends and feed insights back into club strategies.

Increase matchday attendances through creative marketing, special offers and initiatives.

• Develop and implement marketing and publicity angles and themes for home matchdays and work with your team to generate ticket sales.

Lead on creative thinking, ideas and concepts for fun, unique content to attract and engage new and existing fans, owners and partners.

• Manage the briefing and production of our famous matchday posters.

• Create, share and develop inspirational or thoughtful content around our social purpose work including player-centred initiatives (eg, Breast Cancer UK support), external campaigns (eg Rainbow Laces, Kick It Out, Heads Up) our club campaigns (eg equal FA Cup prize money, anti-gamblification of football).

• Oversee and develop interesting fan/owner content, events and initiatives that encourages fan engagement (eg player meet and greets, quizzes, polls, prizes and gifting).

• Help develop the creation of physical merchandise for fan engagement (eg Top Trump cards, autograph posters etc).

Manage the website and digital matchday programme.

• Manage website contributors and ensure functionality/look & feel are maintained, including using the CMS correctly, using right-sized images, following brand guidelines.

• Update or manage the website updates of news stories, fixture changes, player announcements.

• Liaise with the website designers and support team where necessary.

Manage and run the week-to-week production of content for our club channels.

• Create, maintain and manage content calendars and posting protocols.

• Write or manage the weekly club newsletter.  

• Manage freelancers, partners and teams of volunteers to generate and post social and website content, being willing and able to develop and post when needed.

• Manage, oversee and professionalise regular matchday, club and team information (eg player announcements, match previews and reports, highlight packages and the match centre/online programme).

• Coordinate matchday broadcasts and live-streaming.

• Organise player interviews, podcasts, written and video content.

Manage our relationship with external partners and the media.

• Manage and fulfil the communications’ requirements of partnerships with sponsors and media partners in the best interests of the club and identify suitable opportunities for potential partners.

• Respond and engage with external stakeholders whilst maintaining club voice and ethos.

• Manage relationships with journalists, pitch stories, draft press releases, manage press requests and liaise with players.

• Liaise with FA Marketing Dept, represent the club at FA meetings and fulfil FA Marketing requirements.

Manage staff, freelancers and volunteers to achieve the best possible outcomes on ticket sales, merch and bar sales, increased visibility and engagement on social media and in traditional media and staff wellbeing.

• Manage the Fan & Community Engagement Coordinator to reach targets on ticket sales, merch sales, increased local sponsorship and community engagement efforts.

• Manage the Bar Manager to ensure the bar is appropriately stocked for matchdays and events.

• Manage freelance and volunteer content creators to generate inspirational, quirky, brave Lewes FC content.

Qualifications, Skills and Experience

• BA in Communications, Journalism and/or Marketing, or other relevant experience.

• 3-5 years relevant experience in communications coordination, content creation

• 1-2 years’ experience of managing staff or volunteers.

• Excellent understanding of social and traditional media.

• Knowledge of how to develop and implement creative communication and marketing strategies.

• An understanding of why and how we are a different type of football club.  

• Excellent interpersonal skills and the ability to communicate and get on with diverse groups of people.

• A self-starter with innovative ideas and a problem-solving attitude.

• Excellent IT skills

• Graphic design skills (desirable, not necessary)

Marketing & Communications Manager - Full time

Hours & Availability: 40 hours/week including some home matchdays

Location: The Dripping Pan (but with flexibility to work from home)

Remuneration: £25,000

Reports to: CEO

Reports: 1 x team member, freelancers and volunteers

Limits: None (OK, except budget of course)

DEADLINE FOR APPLICATIONS: 3rd AUGUST
But we might fill it sooner than that for the right candidate.

To apply, please send a CV and a cover letter to  jobs@lewesfc.com (with the subject line: Marketing & Communications Manager: Your Name). In your cover letter please outline why you would like the role and answer the question "How would you develop a marketing and communications campaign to increase matchday attendance from people living in Brighton?".

Lewes Football Club is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to ensuring that all candidates for employment and voluntary roles at the Club are treated fairly, and that selection is based solely on the individual merits of candidates and on selection criteria relevant to the post.


Who we’re looking for

• You are highly motivated, creative and fully aligned with Lewes FC’s values.

• You are willing to roll up your sleeves, and excited to be a big part of the next phase of growth the club is entering into.

• You are able to get the most out of teammates and volunteers and can work collaboratively to reach goals and targets.

• You work well under pressure and can multi-task and deal with competing priorities in a calm, professional manner.

• You back the stances the club has taken on issues such as equality and anti-gambling and understand the positive impact that football can have on culture and society.

• You are confident with understanding data and communicating evidence to make the case for certain decisions and activations.

• You are not afraid of how big this role looks but excited by the challenge and opportunities this brand-new role provides.

What does success look like?

• You raise average attendances to 1000.  

• You help bring on board a further 2000 owners to become the most owned club in the country.

• You shape our club communications so that it is cohesive, coherent and professional but retains the club’s brave, ambitious, quirky voice, increasing the club’s visibility and engagement.

Background

Lewes FC is a unique, 100% community-owned club with a big personality. Lewes FC remain the only club in the world to split our playing budget and resources equally between our men’s and women’s sides and we take a strong stance against gambling adverts in football. We have over 1700 fan-owners living in 36 countries around the world. Our owners are a diverse bunch who like quality winning football and the drive for equality, transparency and integrity in the beautiful game.

We’re about to embark on another exciting chapter in our history with new management on our men’s side - determined to fly the mighty Rooks to the next level - and our Championship women’s side vying with the likes of Liverpool and Crystal Palace.

We are seeking a Marketing and Communications Manager to drive attendances and increase the number of fan-owners as well as manage and professionalise our communications, such as promoting games, announcing transfers, sharing behind the scenes footage, growing our fanbase, share our unique story and ethos, run campaigns and providing inspirational football-for-good content for audiences around the world.

Role and Responsibilities

Maintain and manage club voice and brand.

• Work with staff, Directors, coaches, players and volunteers to ensure all club communication is coherent, consistent, and professional and in line with club voice, principles and values.

Lead the development and implementation of a whole club Marketing & Communications strategy to increase matchday attendance, bring on board new club owners and promote club goals and ethos.

• Segment and understand our club’s fanbase and ownership base, collect and analyse club data and evidence and use to develop and inform a whole-club Marketing and Communications Strategy.

• Stay on top of relevant research and trends and feed insights back into club strategies.

Increase matchday attendances through creative marketing, special offers and initiatives.

• Develop and implement marketing and publicity angles and themes for home matchdays and work with your team to generate ticket sales.

Lead on creative thinking, ideas and concepts for fun, unique content to attract and engage new and existing fans, owners and partners.

• Manage the briefing and production of our famous matchday posters.

• Create, share and develop inspirational or thoughtful content around our social purpose work including player-centred initiatives (eg, Breast Cancer UK support), external campaigns (eg Rainbow Laces, Kick It Out, Heads Up) our club campaigns (eg equal FA Cup prize money, anti-gamblification of football).

• Oversee and develop interesting fan/owner content, events and initiatives that encourages fan engagement (eg player meet and greets, quizzes, polls, prizes and gifting).

• Help develop the creation of physical merchandise for fan engagement (eg Top Trump cards, autograph posters etc).

Manage the website and digital matchday programme.

• Manage website contributors and ensure functionality/look & feel are maintained, including using the CMS correctly, using right-sized images, following brand guidelines.

• Update or manage the website updates of news stories, fixture changes, player announcements.

• Liaise with the website designers and support team where necessary.

Manage and run the week-to-week production of content for our club channels.

• Create, maintain and manage content calendars and posting protocols.

• Write or manage the weekly club newsletter.  

• Manage freelancers, partners and teams of volunteers to generate and post social and website content, being willing and able to develop and post when needed.

• Manage, oversee and professionalise regular matchday, club and team information (eg player announcements, match previews and reports, highlight packages and the match centre/online programme).

• Coordinate matchday broadcasts and live-streaming.

• Organise player interviews, podcasts, written and video content.

Manage our relationship with external partners and the media.

• Manage and fulfil the communications’ requirements of partnerships with sponsors and media partners in the best interests of the club and identify suitable opportunities for potential partners.

• Respond and engage with external stakeholders whilst maintaining club voice and ethos.

• Manage relationships with journalists, pitch stories, draft press releases, manage press requests and liaise with players.

• Liaise with FA Marketing Dept, represent the club at FA meetings and fulfil FA Marketing requirements.

Manage staff, freelancers and volunteers to achieve the best possible outcomes on ticket sales, merch and bar sales, increased visibility and engagement on social media and in traditional media and staff wellbeing.

• Manage the Fan & Community Engagement Coordinator to reach targets on ticket sales, merch sales, increased local sponsorship and community engagement efforts.

• Manage the Bar Manager to ensure the bar is appropriately stocked for matchdays and events.

• Manage freelance and volunteer content creators to generate inspirational, quirky, brave Lewes FC content.

Qualifications, Skills and Experience

• BA in Communications, Journalism and/or Marketing, or other relevant experience.

• 3-5 years relevant experience in communications coordination, content creation

• 1-2 years’ experience of managing staff or volunteers.

• Excellent understanding of social and traditional media.

• Knowledge of how to develop and implement creative communication and marketing strategies.

• An understanding of why and how we are a different type of football club.  

• Excellent interpersonal skills and the ability to communicate and get on with diverse groups of people.

• A self-starter with innovative ideas and a problem-solving attitude.

• Excellent IT skills

• Graphic design skills (desirable, not necessary)